Sponsorship
Race sponsorship is widely recognised as a unique but very effective and prestigious method of promoting a product or service. Media coverage combined with on-course branding, PR and extensive advertising and promotional opportunities come together to provide an innovative while exciting way to promote your company or brand.
Downpatrick Racecourse is broadcast live on Racing TV, which is available to Virgin and Vodafone customers in Ireland and Sky, Virgin Media, Freeview/YouView customers in Britain. 'Casting' is available via Airplay (Apple devices) and Chromecast (Android apps). There is also a bespoke Apple TV app, amazon fire app and android tv app.
Racing TV:
- broadcasts across 14 million homes in Britain and Ireland, when the channel goes free-to-air
- attracts between 4-7 million sessions per month via racingtv.com and the Racing TV Apps
- attracts 58 million reach in Britain and 4.3m in Ireland through IP based services such as Freeview services, Apps and the website
- has 59,000 paying members of which 12,000 are in Ireland
- broadcasts in 10,000 pubs across Ireland and Britain.
- Is seen in nearly 40,000 betting shops/outlets in 38 different countries, with specifically 10,000 across Britain and Ireland, via the SIS service
Racing TV’s paying members are truly engaged fans, 66% of which watch daily and, with around 12,000 professionally involved in the industry, the channel has the perfect, relevant audience for any industry-focused advertisers.
In addition, nearly 70% of the viewer-base is ABC1, an attractive profile for advertisers seeking viewers with high disposable incomes.
As well as featuring on Racing TV’s main channel, Racing TV Extra will provide a live broadcast from Downpatrick, meaning that horses in the paddock, going to post and racing will be covered on the Extra service.
Racing TV also offers significant marketing support for Downpatrick through its TV, digital and marketing channels.
- Racing TV’s Facebook: 131,000 likes
- Racing TV’s Twitter: 157,000 followers
- Downpatrick also has access to Racing TV’s 175,000 opted-in email database
- Club Days (free racing for members), the quarterly magazine, and other ideas to tailor sponsors’ needs
Signage
We offer a simple opportunity to advertise through our signage on the racecourse. Our two signage options are perfectly positioned along the Finish Line and the Parade Ring.
The finishing line signage is 20' x 4' in size and is a great way to display a lovely clear message about your business. Parade ring signage is 12' x 3' in size and is a fantastic way to get your business up and close to the action as well as throughout the busy local crowd.
